International Business

  Crowdfunding is often regarded as a solution to a problem, and that problem is usually attributed to lack of funds. It is often regarded as the end outcome. A lot of us forget that crowdfunding can be more than simply the end. It can be a process in itself, that produces value and goodwill for your company before your idea even takes off. Crowdfunding is a journey which barely gets the limelight, often the end outcome in dollars outshines the whole process. This is a pity because the whole journey of crowdfunding is filled with a scope and lots of potentials. There are steps throughout the journey that helps one with launching their business and it is not just limited to financial means. Let's look at three ways in which crowdfunding helps your business even before the end outcome materializes. 1- Create a brand for your idea It is important to have a unique identity and a strong brand, even before your idea ventures into the business environment. While you may wonder about how c